IN THE NEWS: Lori Loeb on the history of soap

History professor Lori Loeb spoke to FASHION on the history of soap and how the product became a luxury.

“The idea that we should bathe every day, and especially the idea that we should take a shower, is a product of the 1950s and 1960s and the affluence after World War II. Showering is very new,” she said.”

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